Building defensibility in the age of AI

Srikanth Madani

Head of Innovation, EMEA

Artificial intelligence is lowering barriers to innovation and making it easier than ever to replicate products, services and capabilities. As technology becomes more accessible, organizations face a critical question: what creates lasting advantage when the technology itself is no longer enough?

Drawing on a survey of 64 founders, business leaders, investors and practitioners, this report examines how perceptions of competitive advantage are changing in the age of AI. It explores which traditional sources of defensibility may be coming under pressure, and why factors such as trust, customer relationships, implementation expertise, organizational learning and adaptability may become increasingly important.

The report also offers practical questions to help leaders assess the durability of their own competitive advantages and build resilience in increasingly competitive markets. It includes a foreword by Kaushik Subramanian, Partner at EQT Ventures.

About Sompo

We are Sompo, a global provider of commercial and consumer property, casualty, and specialty insurance and reinsurance. Building on the 138 years of innovation of our parent company, Sompo Holdings, Inc., Sompo employs approximately 10,000 people around the world who use their in-depth knowledge and expertise to help simplify and resolve your complex challenges. Because when you choose Sompo, you choose The Ease of Expertise™.

“Sompo” refers to the brand under which Sompo International Holdings Ltd., a Bermuda-based holding company, together with its consolidated subsidiaries, operates its global property and casualty (re)insurance businesses. Sompo International Holdings Ltd. is an indirect wholly-owned subsidiary of Sompo Holdings, Inc., one of the leading property and casualty groups in the world with excellent financial strength as evidenced by ratings of A+ (Superior) from A.M. Best (XV size category) and A+ (Strong) from Standard & Poor’s. Shares of Sompo Holdings, Inc. are listed on the Tokyo Stock Exchange.

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